PGDM (Service Management)

Two Year Full Time Program

AICTE Approved | AIU* Recognised | NBA* Accreditation

Offered at Jaipuria Institute of Management, Noida & Jaipur

* NBA & AIU accreditation for PGDM(SM) at Jaipuria Jaipur is under process


PGDM – Service Management is a specialized program with focus on the services sector. The program aims at grooming service-minded professionals for managing the vast and the fastest-growing services sector. PGDM Service Management exposes you to theories and practices of various functional areas of management in the context of service. The program focuses on creating and nurturing service mindedness, service blue print and service operations.

This sector today offers the largest number of job and entrepreneurial opportunities both in the new-age economy as well as in the proven sectors such as banking, finance, insurance, real estate, ITES, health care, media & communication, entertainment, retail, consultancy & research, etc. The other uniqueness of this program is that students may also combine it with a specialisation in finance, marketing, HRM, IT and others.


Program Structure

Jaipuria Institute of Management follows a trimester system of study. The entire two year program is therefore divided into six trimesters. The program comprises 24 core courses and 10 elective courses. Each course of three credits consists of 24 sessions of 75 minutes each, i.e.: 30 direct class room contact hours. Students can earn a dual specialization by taking elective courses in other functional areas of management say Marketing, HRM, IT, etc.

Jaipuria’s PGDM(SM) offers you a super specialisation in the sector of choice. You can pick a combination of 10 electives, 4 from the focused sectors along with the rest from a bouquet of electives.

– Super specialisation in Financial Services by choosing 6 electives.

– Sector specialisation by opting for 3 out of the above 6 electives from any one of the following sector i.e Consulting, Banking and Financial Services, Retail

– Dual Specialisation in any other functional area of management by choosing rest of the 4 electives, such as Finance, HR, Information System, Marketing and Operations Management and International Business.


  • Core Courses
  • Elective Courses

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  • Information Technology (IT)

    Evolution of Information Technology has dramatically increased the availability and importance of data and its analysis in business decision making. This course centers on understanding the importance of data and IT infrastructure, enterprise applications, that enhances the skill set regarding the usage of tools and techniques to support decision making. Spreadsheets, concepts of DBMS, ER modelling, normalization and other software’s that is used as the basis for quantitative decisions. MS-Access to identify entities in a business and create entity relationships and graphically represent them through ERD. It also helps students to learn to retrieve data from entities using simple select queries, conditional queries, calculations and different operators.

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    This course will focus in building your base in finance and accounting.

    As such, financial reporting plays a vital role in everyday commerce and in the broader functioning of a market economy. Still, to the average business person, financial reports are nothing short of impenetrable and daunting. It is essential to feel comfortable evaluating and discussing financial information, so understanding and analyzing financial re-ports is a core competency that you need to start developing early on in the PGDM program.

    This course will teach you the basics of financial accounting that covers mechanics of financial statements, tools and techniques of Financial Statement Analysis, Estimating and Analyzing Cash Flows, Goals of Managerial Accounting, Cost Terms used for decision making and Concept of Incremental Analysis, Traditional Cost Management Systems: Job‐Order Costing and Process Costing System, Cost Behavior Patterns and Cost Estimation Methods like CAPM, PV & FV calculation, WACC and WMCC. Capital Budgeting and project evaluation.

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  • Quantitative Management/Operation Management (QM/OM)

    As technology becomes more integrated into business processes, managers and leaders alike must be able to understand and communicate the enabling potential of these tools across the supply chain. This course integrates the fundamental principles quantitative management methodology and operations management to cover the multiple activities comprising a company’s operating core and its supply chain.

    This course focuses on what is required in order for firms to achieve world class operational performance and supply chain integration. Topics include the supply chain perspective, supplier partnerships, process analysis, lean manufacturing, theory of constraints, quality management and system modeling and simulation.

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    Human Resource / Organisational Behaviour

    Human Resource is one of the most vital job functions in an organization. These HR professionals are responsible for identifying, and acquiring talents for their company better future. They have a say in formulation of employee policies and ensuring their implementation.

    Choosing Human Resource as a specialization is a matter of personal choice, although it is best suited for professionals who have people skills, like to interact with different personalities. The course will centre around talent acquisition, job analysis; forecasting and planning; Strategic job analysis and competency modeling; Interpersonal Relationships; Transactional Analysis; Understanding Conflict; Individual Conflict Handling Style; Negotiation Skills; Time management and Understanding Organizational Behavior.

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  • Marketing

    The class introduces participants to concepts and principles of marketing management. The major role of marketing in a company is determining, creating, communicating and delivering a value proposition that meets the needs of its customers and organisation. This course will introduce you to the marketing concepts, the process required to develop marketing strategies. Focus on the analysis of complex marketing problems, understanding customers and their buying behavior; competitors analysis; customer relationship management. The course will also covers areas like pricing, designing distribution channels, and managing marketing mix activities.

    By the end of the course, participant will have a solid understanding of marketing issues, the major decision areas under marketing responsibility, the basic interrelationships of those decision areas, and an appreciation of how to apply key frameworks and tools in business.

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    Business Communication

    Good Listening, Speaking, Reading and Writing (LSRW)’ skills are the keys to unlock the doors to success in the world of business. This course equips you to maximize your impact in any organisationon /or clients. Whether it is presenting results, or complex ideas to management or requesting and receiving constructive feedback, this course will equip you with the essential communication skills a management graduate must possess. The course will enable you to

    • Design and deliver presentations that contain persuasive supporting data
    • Deliver presentations and business documents that demonstrate your command of strategy, content, organization, and style
    • Answer questions with persuasive evidence and examples
    • Apply the communication strategy principles to a variety of communication situations

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  • Economics

    This course focuses on the economic decisions made by managers of firms, and the structures of various market environments within which these decisions are made. The course features the application of fundamental concepts, such as micro and macroeconomics, opportunity costs, transaction costs. In addition, the course covers utility analysis, demand, supply, and cost functions and applies these models to pricing and vertical integration issues.

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    General Management

    This course is an introduction to the critical management skills involved in planning, structuring, controlling and leading an organization. It would provide you with an outlook of all the functional area within an organization and will also help you to :

    • Enhance managerial skills of the participants to prepare them to shoulder higher responsibilities.
    • Provide participants with an opportunity to learn management concepts and techniques relevant for formulating & implementing strategies in functional & general management areas.
    • Enable the participants to appreciate interdependencies in an organization & acquire perspectives required for general managementpositions.

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  • Finance

    • International Finance
    • Financial Statement Analysis
    • Investment Management
    • Financial Derivatives and Risk Management
    • Corporate Valuation
    • Corporate Restructuring
    • International Financial Reporting Standards
    • Financial Markets and Services
    • Bank Financial Management
    • Risk Management in Commercial Banks
    • Financial Planning
    • Fixed Income Securities
    • Corporate Tax Management: Planning & Execution
    • Project Finance
    • Infrastructure Financing
    • Advanced Corporate Finance
    • Strategic Cost Management
    • Financial Engineering
    • Financial Econometrics
    • Private Equity and Venture Capital

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    Insurance and Risk Management

    • Risk Management and Insurance Planning
    • Corporate Finance and Financial Risk Management
    • Actuarial Science
    • Life, Health and Disability Insurance
    • Pricing of Life & Health Insurance
    • Underwriting Motor and Marine Insurance
    • Property Maintenance & Risk Management
    • Strategic Management of Insurance Organisations

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  • Human Resource Management Services

    • Manpower Planning & Recruitment Strategies
    • Training & Development
    • Competency Mapping and Performance Management
    • Compensation Management and Reward System
    • Employee Relations
    • International HRM
    • Human Resource Information System
    • Labour Laws
    • Knowledge Management
    • Cross-Culture & Diversity Management
    • Strategic Human Resource Management
    • Organisation Development & Change
    • Talent Acquisition, Retention & Growth

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    Marketing Services

    • Product and Category Management
    • Advertising and Sales Promotion
    • Distribution and Channel Management
    • Consumer Behaviour
    • Sales Management
    • Integrated Marketing Communication
    • Brand Marketing Management
    • Customer Relationship Management
    • International Marketing
    • Marketing Research
    • Internet Marketing and E-tailing
    • Retail Marketing
    • Marketing of Services
    • Applied Marketing Strategy
    • Below-the-line Marketing
    • Services Communication Management
    • Media Planning and Management
    • Event Management
    • Public Relations
    • Mgmt. of Marketing Research & Advertising Agency Services
    • Managing Management Consultancy
    • Strategic Marketing of Services
    • Service Satisfaction: Measurement and Management

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  • Retail and Merchandising

    • Retail Environment: Global Trends & Concepts
    • Retail Economics & Store Profitability
    • Retail Store Operations Management
    • Retail Selling & Sales Management
    • Merchandising Management
    • Management of Store Design & Layout
    • Supply Chain Management & Warehousing Management
    • Management of Store Events, Advertising & Promotions
    • Category Management and Private Label Development
    • Managing Retail Verticals
    • E-tailing
    • Customer Relationship Management
    • Vendor Development & Management
    • Retail Brand Building & Management
    • Retail Research & Retail Audit
    • Strategic Management of Retailing
    • Mall Management

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    Operations Management

    • Operations Strategy
    • Materials and Inventory Management
    • Project Management
    • Managing Services Operations
    • Total Quality Management
    • Logistics Management
    • Manufacturing Planning and Control
    • Safety Health & Environment Management
    • Technology and Innovation Management
    • Management of Outsourcing
    • Supply Chain Management

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  • IT & ITES

    • Knowledge Management
    • E-Business
    • Management Science with Spreadsheet Modeling
    • Enterprise Management Systems
    • Database Management System
    • IT Governance: Risk Management and Compliance
    • IT Project Management
    • Data Warehouse and Data Mining
    • Information Security & Management
    • Telecom Management in Business

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    General Management / Open Electives

    • Business Negotiations Skills
    • Business Ethics and Values
    • Leadership
    • Interpersonal Processes and Team Building
    • Coaching and Counseling Skills
    • Creativity and Innovation
    • Advanced Communication
    • Thinking and Writing Skills
    • Personal Growth
    • Personality Development and Business Etiquette
    • Spirituality and Management
    • Advanced Entrepreneurship
    • Power, Ethics and Politics
    • Women Leadership

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  • * The students of PGDM (Service Mangement) will have a choice of selecting electives both from the specialized stream of electives in Service Management as well as from other functional areas
    of management. For more datails Contact Program Office.
    Elective Courses differ from campus to campus. The list of electives may change as per students’ preference and industry need.

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