Social Media today asserts a great degree of importance in understanding of society and business. The concept of Social Media is top of the agenda for researchers as well as business today. Decision makers, consultants, practitioners, and researchers try to identify ways in which firms can make profitable use of social media platforms like as YouTube, Facebook, Linked in and Twitter. Emerging from the rapid adoption of internet technologies, social media is bound to become more ubiquitous, as the smart phones, tablets and other mobile platforms proliferate. Social Media is therefore a field of interest to business, the public sector, the researchers and the analysts both not only as an exciting way of harnessing technology and widening participation, but also as the generator of big data …read more