Tracks for the Conference

You are invited to submit your paper on the following suggestive tracks (Tracks are indicative but not exhaustive; you may include topics of your original research and findings from live business scenario).


  • Social media: marketing innovations
  • Social and neural marketing
  • Brick and mortar to click and shop
  • Holistic engagement with consumers
  • Use of social media towards developing sustainable marketing practices
  • Sustainability strategy: competitive advantage