Advertising film maker
Mr. Prahlad Kakkar a noted and world renowned ad filmmaker will deliver the key note address during the inaugural function of International Conference on ‘The Role of Social Media for Organizational Sustainability’ (ICROSMOS) at Noida in Feb 2016.
Prahlad Kakkar is a leading Indian ad film director, best known for his work on the famous Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar. He is the founder and main director for Genesis Film Productions, one of India’s leading production houses, established in 1977. He is renowned for his candid and outspoken nature. An avid scuba diver, in 1995 he set up ‘Lacadives’, a scuba-diving school, along with his wife Mitali Kakar at Kadmat Island, in collaboration with the Govt. of Lakshadweep. He also runs a coffee shop, and Casa Amore, a wine bar and restaurant, set up in Mumbai in 2001.
Prahlad Kakkar juggles many hats with elan. An aggressive corporate – ad guru, gastronome and restaurateur, cigar connoisseur, scuba diver, globe trotter or a celebrity who has become a ‘page three’ phenomenon. Of all the ad filmmakers in India presently, Kakkar works for the youngest brands in the market, Pepsi, Kit Kat, Nestle, Maggi Sauces and many more. He believes that to understand the youth, one has to be young himself.
President of the Delhi Music Society
Mr. Sunit Tandon is Former DG, IIMC and Former CEO, Lok Sabha Television Channel and currently the President of the Delhi Music Society, Delhi’s oldest society promoting western classical music education and appreciation, as well as the Director of Yatrik, the capital’s oldest theatre group. He was till recently Director General of the Indian Institute of Mass Communication, the premier Mass Communication and Journalism Institute of the country.
Prior to this, he was Chief Executive of the Lok Sabha Television Channel, Lok Sabha Secretariat, Parliament of India. He is also a well-known news and current affairs anchor on Indian national television (Doordarshan and Lok Sabha Television) and a radio broadcaster. He is also active as a theatre director and actor, with approximately 150 productions to his credit.
Chief Strategy Officer with Publicis iStrat
Ms. Sonya Sahni is currently Chief Strategy Officer with Publicis iStrat, part of Publicis Groupe, the third largest communications group in the world with clients’ base like Maruti,Nestle, Pepsico, CocaCola, Ranbaxy and many more and formulates business plan and strategy for establishing Publicis worldwide. Earlier she was co-founder and Head Marketing for iStrat, a thriving digital agency ground up to 65+ people, before divesting company stakes in Publicis. She has done MBA from Deakin University, Australia. She is involved in defining the Brand Strategy, responding to clients marketing briefs and working alongside creative teams to deliver campaigns across different media. She has vast and enriched experience of formulating digital strategy for clients across varied business verticals and deep insight on consumer behaviour across B2B & B2C markets. She is a social media strategist and has rich exposure to Paid Media Campaign across media formats. She is managing large Relationship Marketing campaigns. She has worked intensively on online reputation management and also formulated processes and policies for response management and crisis management. She is managing and mentoring cross functional teams.